An Israeli fashion company called “Honey”, whose catalog is photographed every year in a different place in the world, is sent to shoot their annual catalog in Africa. The production of the catalog deals with the difficulties of the new place, problems with staff members and the models, as well as other unexpected events.

In the second season, after returning from Africa. The Wexler family jumps into the world of real estate. Nonetheless, the transition from T-shirts to penthouses does not go smoothly; the “Honey Power City” – the megalomaniac housing project, is planned to be built on a stale winter pool and provokes the objection of uncompromising environmental organizations.

Winner of the Israeli TV Academy Award for Best Mini- Series (2013).